Holly Marie Baldwin (née Willoughby; born 10 February 1981) is an English television presenter and model, best known for work on ITV.
She currently presents a number of television programmes alongside Phillip Schofield such as Dancing on Ice (2006–2011, 2018–present) and This Morning (2009–present). She has also presented the revived television series Surprise Surprise (2012–2015) taking over from Cilla Black, The Voice UK (2012–2013) on BBC One, Play to the Whistle (2015–2017) and The Xtra Factor (2008–2009).
Willoughby is also a team captain on the ITV2 show Celebrity Juice alongside Fearne Cotton. From November until December 2018 Willoughby will host the eighteenth series of popular ITV show I'm a Celebrity...Get Me Out of Here! alongside Declan Donnelly as his usual partner Anthony McPartlin takes a year long break.